From cost-effective holiday options to rediscovering favourites with repeat trips, these are just some of the latest travel trends Aussies are opting for in 2024, according to leading RV rental platform, Camplify.
Traveling Wisely, Reaping Benefits: In an age where financial mindfulness prevails, travelers are gravitating towards economical holiday choices.
With the cost of living still firmly in people’s minds, many travellers are focusing on smarter ways to plan their holidays, considering the most cost-effective ways and looking for tips and tricks to save money. On average, a weekend trip in an RV for a family of four costs $649, while a week trip costs $1,311, this includes transport, accommodation and an average amount of daily spending money. With nightly caravan site rates costing around $40, this is comparably lower than a trip that involves catching a domestic flight and hotel accommodation.
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This more affordable way to travel allows people to focus on what’s most important, the sights they see and the activities they enjoy. With the majority of vans on the Camplify platform off-grid capable, with solar, battery and gas, it allows people to enjoy free camping and utilise their time, with the freedom of moving around how they like and when they like, a holiday can be filled with several stop gaps to maximise their days off.
Rediscovering Favorites Through Return Journeys: Australians are increasingly favoring revisits, with 35 per cent of Camplify’s clientele opting for repeat trips.
In Australia, the trend of opting for repeat trips is gaining momentum. Camplify acknowledges the allure of familiar destinations, offering unique activities, opportunities to connect with locals, and a chance to give back to special places. Camplify sees 35% of repeat customer bookings, indicating that after trying once, many people view road-tripping as a way they can travel more regularly, fitting in weekend trips to visit places that have become special to them. With so much on offer for Australians to see in their backyard, travellers are deciding not to just scratch the surface and explore more in depth.
Wellness in Motion: Amid busy routines, travelers are yearning for rejuvenation and relaxation on their journeys.
The demand for wellness-focused travel experiences resonates strongly with Australian travellers. As we all know, travel is not just about the destination; it’s about the journey and the experience and with Aussies being bombarded with news of rising interest rates and inflation, travellers are yearning for more than just a holiday – they’re seeking rejuvenation and relaxation.
In a recent study commissioned by leading RV rental platform, Camplify, 79% of respondents said that the current financial and societal climate has affected their wellbeing. With that in mind, 66% of respondents answered that a holiday would likely relieve their stress with 71% of people saying that’s the very reason they will be going away. Camplify addresses this need by providing campervans designed for relaxation on the road. Australians can enjoy mobile spa experiences or tranquil retreats in nature, promoting moments of serenity and rejuvenation during their holidays.
Prioritising Sustainable Travel: Environmental consciousness takes the spotlight as travellers aim to minimise their ecological impact.
Sustainability is a key focus for Australian travellers, with a growing concern over travelling sustainably and reducing their impact on the environment. Where people can, many are opting to keep environmentally conscious during their travels, this could include choosing to avoid air travel, opting to contribute to the circular economy of renting an RV rather than buying, travelling closer to home where possible, adopting eco-friendly driving habits, such as maintaining a steady speed, avoiding unnecessary idling, and using cruise control on highways and packing light to keep vehicles light and fuel efficient.
Camplify is dedicated to encouraging any van hirer to follow the Leave No Trace principles when exploring outdoor spaces, by staying on designated trails, respecting wildlife, and minimising their impact on the environment. This also includes conscious packing such as reusable water bottles, utensils, and containers to reduce single-use plastic waste, as well as supporting local farmers’ markets and restaurants that offer locally sourced, organic, and sustainable food options. This reduces the environmental impact associated with food transportation.
Embracing Extended and Micro-Travel Adventures: Australians are wholeheartedly embracing extended travel experiences, embarking on micro-travel journeys that span multiple weeks.
Camplify recognises the growing desire among Australians for extended travel experiences. The trend of micro-travelling, with 3-4 week journeys exploring multiple destinations and their surroundings isn’t just limited to overseas travellers, with Aussies keen to explore their backyard for longer stints of time. While weekend getaways will remain popular with most Australians, the freedom of driving in an RV and the continued trend of flexible working means people can travel for up to multiple weeks at a time without disrupting their day-to-day and while visiting bucket list destinations.