Sydney WorldPride 2023 is about to kick off in a few days. It’s the first time the event has been hosted in the Southern Hemisphere and Coca-Cola is celebrating by spreading the message of love with a special comeback of its famous ‘Love Cans’.  

Coca-Cola Australia is a proud supporting partner of both Sydney WorldPride and Sydney, Gay & Lesbian Mardi Gras. The brand will encourage Aussies to spread the love throughout the festival with its limited-edition Coca-Cola No Sugar Love Cans, available at Pride events.  

The Love Cans were first created in 2017 during the nationwide debate on marriage equality to showcase Coca-Cola’s support for the LGBTQIA+ community and as a reminder to #SayYesToLove.

The Love Cans will be available via chilled sampling across the opening & closing ceremonies and Pride Villages, with Pride-goers needing to get in quickly before the limited-edition pack is gone!  

Coca-Cola is also inviting pride-goers to visit the Coca-Cola photobooth at the opening ceremony to capture moments of love and celebration, however they may choose. The photo booth uses nine

lenses to create impactful 3D stereoscopic images, that visitors can instantly share across social media using #celebratelove and tagging @cocacolaau

“Our partnership with Sydney WorldPride is reflective of our commitment to creating a diverse, equitable and inclusive company. We strive to do this by employing people who mirror the diversity of the communities in which we operate. We’re looking forward to celebrating this momentous event for the first time in the Southern Hemisphere!” says Kate Miller, Marketing Director at Coca-Cola Australia 

Coca-Cola has an active Lesbian, Gay, Bisexual, Transgender and Ally Business Resource Group, and has received a 100 per cent score on the Human Rights Campaign’s Corporate Equality Index every year since 2006. In markets around the world, Coca-Cola partners with Pride festivals and supports LGBTQIA+ organisations, including the Gay & Lesbian Victory Fund and The Trevor Project.