Aussie pets have solidified their place as more than just four-legged companions—they're now our most trusted confidants, according to Dr Chris Brown's latest Drooly Important Pet Census.
The census revealed an overwhelming majority of pet owners admit they turn to their pets for emotional support, more often than their human partners. It’s not just a fleeting trend; it seems pets have become our go-to for comfort, companionship, and yes, even bedtime cuddles.
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With 30,000 Australians contributing to the census, it paints a fascinating picture of just how integral pets have become in our lives. Despite the cost of living crisis, 81 per cent of pet parents revealed they haven’t cut back on spending for their furry friends. From gourmet pet food to lavish bedding, no expense is spared for our buddies.
“The results of this year’s Pet Census are in and wow. I knew we cared deeply about our best friends. But I didn’t expect just how integral pets are to Australians’ health and happiness. When you look at the data in detail, you realise just how dependent we are on them. They complete us,” says Dr Chris Brown.
Our attachments don’t stop at spoiling them with toys and treats, though. In a fun twist, the census uncovered that 58 per cent of Australians regularly share their beds with their pets, while another 18 per cent have pets sleeping in their bedroom. For some, the bond is even more intimate, with 32 per cent admitting they kiss their pets on the lips.

The census also revealed some amusing quirks. Nearly half of pet owners (40 per cent) admitted to the cheeky act of dropping their dog’s waste in someone else’s bin during walks—a small, yet relatable confession for many.
One of the most heartening shifts is the growing trend of pet adoption from shelters and rescue organisations, with 49 per cent of new pet parents finding their companions through these avenues. This post-pandemic shift reflects how more Aussies are opting to give a second chance to animals in need, showing the compassionate side of pet ownership.
Beyond the cuddles and kisses, the census also reflects the changing desires of pet owners. A whopping 80 per cent of respondents wish to see pets allowed in the cabin on domestic flights—a demand that could soon transform the way we travel in Australia. Meanwhile, 26 per cent of pet lovers are hoping for more pet-friendly cafes and restaurants, signaling a desire for pets to be included in more aspects of our daily lives.
Perhaps the most entertaining tidbit from Dr Chris Brown’s survey? A remarkable 45 per cent of respondents say their pets believe in the ‘snack god’ — a lighthearted nod to the fact that food remains the way to any pet’s heart.
“I’d encourage my fellow vets right around the country to take a close look at the results of this year’s Pet Census to help them gain a better insight into how our furry friends are living. It’s all about keeping our Aussie pets happy and keeping Australia pet-friendly!”
Dr Chris Brown’s Pet Census continues to shine a spotlight on the beautiful, funny, and sometimes peculiar relationships we share with our pets. Whether they're sleeping in our beds, accompanying us to brunch, or simply being there during life’s highs and lows, it’s clear that for many Aussies, pets are more than just companions—they’re family.
