Australian owned and run family business, Gevity Rx is celebrating a significant milestone with the launch of its bone broth products in Coles and Woolworths. This expansion makes it more convenient for Australians to access Gevity Rx’s premium-quality bone broth, known for its remarkable ability to support gut health and overall wellbeing.
Bone broth, long regarded as a staple in cooler months, is now being recognised for its year-round benefits, particularly during seasonal transitions. As the body adjusts to warmer temperatures, Gevity Rx’s nutrient-rich bone broths can enhance immunity, reduce inflammation, and promote vitality—key factors for maintaining optimal health in spring. Each batch is packed with collagen-building amino acids, minerals, and antioxidants, making it an ideal supplement for those seeking long-term wellness.
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It was Atlanta Fowler’s personal health journey that inspired the inception of Gevity Rx. After enduring years of unexplained fatigue, anxiety, and digestive issues, Atlanta discovered the root of her health challenges—gut problems, including the elusive ‘leaky gut’ syndrome. Traditional and functional medicines offered little relief, prompting Atlanta to explore alternative solutions. Through research, she found that bone broths held the key to repairing her gut lining and restoring her health.
Driven by her own recovery, Atlanta teamed up with her husband, Mark, to create Gevity Rx, focusing on a unique gap in the market. Their flagship product, ‘Body Glue’, stands apart from conventional broths by offering a much higher concentration of gut-healing amino acids. Unlike typical broths that contain meat and vegetables, Gevity Rx products are made solely from premium bones and salt, providing a purer, more effective formula for gut repair.
What sets Gevity Rx apart is the potency of its products. Their broths contain over ten times more collagen-forming amino acids than standard broths, a feature that has propelled the brand to the forefront of the wellness industry. This exceptional concentration makes the broth not just a comforting food but a powerful tool for those dealing with gut issues, inflammation, and a weakened immune system.
With a growing community of health-conscious consumers, Gevity Rx has built a solid foundation in health food stores, where it earned a loyal following. Now, by expanding into mainstream retailers, the company is poised to introduce its bone broths to an even broader audience, helping more Aussies achieve their health goals.
In addition to its bone broth, Gevity Rx offers a diverse range of products, from sauces and marinades to collagen-infused chocolates, all designed to promote gut health, boost energy, and enhance overall performance. Gevity Rx products are versatile enough to elevate both sweet and savoury dishes, including smoothies, salads and soups.
Mark Fowler, Co-Founder and CEO of Gevity Rx, emphasises the importance of gut health, especially for individuals with sensitive stomachs or chronic digestive issues. By combining ancient bone broth traditions with modern nutritional science, Gevity Rx offers a line of products that deliver real, long-lasting health benefits.
As part of their expansion, Gevity Rx has introduced convenient ‘Body Glue Go Pack’ pouches, available in 200g and 390g sizes, providing a portable solution for those looking to incorporate bone broth into their daily routines while on the go. These pouches are available in Coles, Woolworths, and select health food stores.
Committed to quality and sustainability, Gevity Rx sources 100 per cent grass-fed, hormone- and antibiotic-free cattle bones from Australia and New Zealand, ensuring that all products remain free of gluten, dairy, sugar, and inflammatory ingredients. With a focus on all-natural components, the brand upholds its promise of delivering maximum health benefits without unnecessary additives.
As more and more research points to the importance of gut health, it’s not surprising Gevity Rx is continuing on its successful trajectory. Atlanta and Mark Fowler remain dedicated to their mission of promoting gut health and overall wellness, empowering more people to lead healthier lives.