Hard FIZZ is intensifying its efforts with the introduction of a new ready-to-drink (RTD) alcoholic soda called Extra Strength, boasting a robust 6 per cent alcohol by volume (ABV). The new product line is just in time for the upcoming summer season. 

The Extra Strength lineup features four refreshing flavours: Raspberry, Lemon Lime, Grape, and Cola. Each can now packs 1.6 standard drinks, up from the 1 standard drink found in its core blends. Additionally, it doesn’t contain stevia, erythritol or any other artificial sweeteners.

Featuring a distinctive inverted can design highlighted by a black trim instead of its traditional silver, Extra Strength boasts a reduced sugar content and is gluten-free and vegan-friendly. The beverage delivers an exceptional natural taste achieved through the use of real fruit juice concentrate.

Wade Tiller, the CEO of Hard FIZZ, emphasizes that the introduction of Extra Strength aims to provide consumers with an additional choice in the beverage lineup. “This is a range we’ve been working on for a while behind the scenes so we’re very excited to finally release it.”

The alcoholic soda comes hot on the heels of the brand’s new non-alcoholic range, FIZZ FUNCTIONAL, which sold out of its first two runs in just 12 hours. 

The new range is available nationally, including BWS, Dan Murphys, Cellarbrations, Bottle-O, IGA Liquor as well as a Mixed 10-pack variety going nationally with Liquorland and First Choice Liquor.