If you’re heading to Melbourne for some Formula 1 action, then check out the complimentary Jack Daniels Luxury Supercar experience for a bit of fun. To celebrate its partnership with the McLaren Formula 1 Racing Team, Jack Daniel’s Tennessee Whiskey is offering fans the chance to experience the excitement of the racing circuit on the streets of Melbourne. 

From Friday, March 22nd to Sunday, March 24th, ‘Jack’s Rides’ will provide complimentary drives in luxury supercars through some of Jack’s favourite venues. 

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Rides can be booked daily starting at noon for those wanting to arrive in style on race day. Supercars will pick up fans in pairs from the Next Hotel on Little Collins Street in the city and drop them off at the Golden Gate Hotel in South Melbourne, a short walk from the Albert Park entrance.

Additionally, fans can opt for an evening ride up until 10pm from the Golden Gate Hotel to George on Collins or Good Heavens, two popular spots in the city.

Fans can register with Jack’s Host at the designated venues to book a ride. Each ride includes a complimentary Jack Daniel’s cocktail at the finish line. And just like the F1 drivers, passengers can communicate with each other through on-board headsets! 

  • What: Jack Daniels Luxury Supercar experience
  • Where: Melbourne
  • When: 22 March to 24 March, noon until 10pm.