Jimmy Brings has added over 20 new premix and cocktails mixers to meet the demand in the premix space. The on-demand service says premix products are the fastest-growing drinks category in 2022.
With summer just around the corner and more outdoor social gatherings taking place, insights suggest the preference for premix isn’t a temporary trend.
“With the consumer shift to premix, we were quick to add onto our existing range of cocktail mixers and premixed drinks. We want to be invited to all summer events, from a quiet birthday party with a few friends to a next-level New Year’s Eve fest,” says Jody Liddle, Category Manager at Jimmy Brings.
Gone are the days of the only premix options being variations of bourbon and coke; innovation in this category has been driven by pre-batched cocktails, premium cocktail mixers and light refreshing styles.
The selection of new cocktail mixers includes fun fruit tingles and playful passionfruit martinis, all delivered in minutes. If playing bartender isn’t your thing, Jimmy also offers premix canned drinks including Bacardi Mojito Cans, Tequila Margaritas, Suntory Double Grape Cans and Fireball & Apple.
Premix and cocktail mixers
- Tails Batch Cocktails 42 Passionfruit Martini ($40) Discover the tropical taste of passionfruit, combined with citrus, 42BELOW vodka and a sweet hint of vanilla.
- MSC Boxtails Fruit Tingle 2L ($33) The Fruit Tingle is a sweet combination of mandarin, raspberry and lemon juice to make for an intriguing coloured cocktail.
- Bacardi Mojito or Strawberry Mojito 250ml Cans ($26) A perfectly mixed Mojito with BACARDI Carta Blanca Rum combined with lime, sugar and mint.
- Suntory -196 Double Grape Can 330mL ($26) An alcoholic premix made from shochu, vodka and soda. Using Suntory’s unique Freeze Crush Technology™ that freezes and crushes real fruit to capture every bit of all-natural bold grape flavour.
- Fireball & Apple 6.6% 355mL ($29) A generous serve of Fireball Cinnamon Whisky pairs perfectly with crisp apples for ultimate refreshment.
- Ampersand Tequila & Margarita Can 355mL ($24) A low-sugar sparkling Margarita mixed with a premium Blanco tequila and that classic limey citrus tang.
- Mr Consistent Sour Mixer 750ml ($32) Sour Mixer is impeccably balanced to ensure the mixer you add with it enhances the flavours inside the mighty bottle. Whether you enjoy the sweet Amaretto Sour or maybe a Gin or Whisky Sour – Sour Mixer has you covered.
View the full selection of cocktail mixers and premixed drinks available to purchase, here or download the Jimmy Brings app via the Apple App Store or Google Play to place your order.
Enjoy your Jimmy Brings responsibly.