Forget everything you thought you knew about retinoids because Mukti Organics has revealed a groundbreaking innovation in their revamped Vital A Elixir. Unlike traditional Vitamin A serums restricted to evening use, Mukti Organics’ Vital A Elixir is used as a day-and-night formula, earning it the title of ‘the A you can use all day’.

But what has changed? This pioneering serum, certified organic by COSMOS, features a botanical-based key active ingredient that defies the norm by remaining gentle under sunlight exposure, making it suitable for all skin types, even the most sensitive and safe for pregnant or breastfeeding individuals.

At the heart of this revolutionary formula lies Retinal, a clinically proven ingredient renowned for its ability to diminish fine lines, firm the skin, and replenish moisture, all while restoring radiance and delivering potent anti-aging effects.

Aligned with Mukti Organics’ commitment to harnessing the power of nature, this Vitamin A booster combines botanical-based Retinal and Bakuchiol with Bush Tomato Extract, Buriti Fruit Oil, and Rosehip Oil. With a 100 per cent botanical-based Retinal at its core, Vital A works in harmony with the skin, unleashing several benefits thanks to its synergistic blend of extracts and active ingredients.

Retinal (botanical based): The active ingredient of Retinal (retinaldehyde) is the aldehyde form of Vitamin A and is created in the conversion of retinol to retinoid or retinoic acid. Retinal is widely purported to be the most effective for your skin thanks to its ability to minimise the appearance of fine lines and wrinkles.

Bakuchiol: Bakuchiol stimulates skin cell turnover, smooths fine lines and wrinkles, and improves skin tone and texture. It is also an antioxidant, meaning it can provide some protection from free-radical damage. 

Bush Tomato Extract: The botanical extract of Bush Tomato contains many benefits to the skin including hydration, the reduction of fine lines, wrinkles and sun damage.

Buriti Fruit Oil: Buriti Fruit Oil is high in concentration of antioxidants, natural beta-carotene (vitamin A), helping to protect the skin against photo-damage and maintaining healthy skin cells by protecting the cell membrane. It is rich in unsaturated fatty acids and contains Vitamins E, C and A, promoting excellent emollient properties, that work to rebuild, moisturise and rehydrate skin cells.

Rosehip Oil: Rosehip is one of the best anti-ageing oils and ideal for skin tissue renewal, by increasing collagen and skin elasticity. Renowned for its antioxidant properties, it offers a multitude of skin benefits ranging from hydration and protection against sun damage, to boosting collagen and reducing inflammation and hyperpigmentation.

How to use Mukti Organics’ Vital A Elixir: Use morning or evening after cleansing. Used in conjunction with Age Defiance Night Serum. Press two to four drops gently onto face, neck and décolletage areas and allow to absorb. Safe to use in the presence of sunlight or if pregnant or breastfeeding. Store below 25°C. The Elixir is best used before the expiry date. 

Mukti Organics Vital A Elixir (30ml) is available online from 22 April 2024 for $120.