For two days only, Bondi Beach will be home to a pop-up ‘Hack Cafe’ by Nescafé, offering coffee lovers a chance to explore bold, innovative flavours for free. This event promises to bring a twist to your caffeine routine with its fresh take on iced coffee. Inspired by a growing community of Aussie coffee enthusiasts on TikTok, this café will showcase unique recipes you can replicate at home. With the launch of the Nescafé Espresso Concentrates, creativity is key, and you’re invited to join in on the fun.
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Aussie actress and musician Ayesha Madon will be on site to share her coffee-making tips. Known for her love of iced coffee, Ayesha has teamed up with some of Australia’s top content creators to whip up exciting, new iced coffee recipes. The cafe menu will feature four recipes based on the Nescafé Espresso Concentrates, including Ayesha’s signature creation, ‘Ayesh-ed Pistachio’ alongside Tina Provis’ ‘Strawberry Iced Bliss, Tom Smallwood’s ‘Iced Tiramisu Dream and Breakfast Shirts’, ‘Call Me Sweetie’ – an iced latte with a sweet and salty twist.
The inspiration behind this event is drawn from the more than 4,000 iced coffee recipes shared by Aussies on TikTok, racking up over 100 million views. #CoffeeTok is leading the way, with countless fans experimenting to heighten their at-home brews. Now, you get to experience these viral hacks in person, complete with the versatility of Nescafé’s Espresso Concentrates, which come in two flavours: Sweet Vanilla and Black.
Nescafé Head of Marketing, Olga Starus, says “We continue to see young coffee drinkers explore their taste preferences in creative and unique ways. With the launch of Nescafé Espresso Concentrates, we hope to inspire coffee lovers to think outside of the box and have fun with their creations. From simple iced coffee hacks to unique combinations, the range is developed to offer convenience with its ready-to-pour design, providing café-quality iced coffee for less at home. We’re excited to see Aussies ‘Pour It, Mix It, Hack It’ and embrace how versatile our coffee experiences can be.”
Nescafé Espresso Concentrate range is available in two variants: Sweet Vanilla and Black, available now in major retailers nationwide for RRP $11.
- What: Nescafe Hack Café at Bondi Beach
- When: Friday 18th October from 10am - 2pm and 19th October at 8:30am - 1pm
- How much: Free