UK skincare brand E45 has just launched three new products to add to its Australian Facial Care collection. Affordable yet effective, the new range includes a Face Foaming Cleanser, a Face Moisturiser, and an Itch Recovery Coolmousse. The Coolmousse recently gained popularity as a must-have product during the 2023 European summer and now it’s time for Aussies to enjoy this versatile face and body foam. 

The Coolmousse is infused with aloe vera and betaine and is safe for all age groups. Perfume-free and dermatologically tested, the foam rapidly provides a comforting and refreshing sensation to the skin, leaving no tacky traces behind. Whether you’re dealing with dry and irritated skin, insect bites, sun-exposed skin, or eczema-related discomfort, this mousse stands as the ultimate solution for any itching woes. 

Tailored specifically for individuals with dry, sensitive, and eczema-prone skin, and rigorously evaluated by dermatologists, E45’s Facial Care series can be easily incorporated into your daily skincare regime, promoting well-hydrated and healthy skin. 

This range is especially beneficial for Australians dealing with persistent dry skin throughout the year, particularly during winter. It also works well for those seeking a no-fuss solution to their daily skincare routines. 

E45 products are available exclusively at Chemist Warehouse, TerryWhite Chemmart, Priceline and other leading pharmacies. 

E45 itch recovery coolmousse

E45 Itch Recovery Coolmousse 100mL ($16.99)

  • Extremely gentle, calming mousse that provides immediate, soothing relief to itchy and irritated skin.
  • Provides a soothing and calming sensation to the skin in 60 seconds.
  • Contains Pro-Vitamin B5, Aloe Vera, Allantoin and Betaine to soothe, protect and nourish.
  • Dermatologically tested and suitable for dry, sensitive and eczema-prone skin.
  • Can also be used for other external triggers such as insect bites, sun exposure and allergies.
  • Fragrance-free and suitable for the whole family.
  • Can be used on body, face and hands.

E45 Face Foaming Cleanser 150mL ($14.99)

  • An everyday facial cleanser that gently cleanses your skin whilst preserving its natural moisture barrier.
  • Tested by dermatologists and specifically designed for dry, sensitive and eczema-prone skin.
  • Thoroughly removes dirt, oil, impurities, sunscreen and make-up, leaving you with clean, healthy and soft skin.
  • Enriched with antioxidant ingredients Vitamin E and Helichrysum Oil to help calm irritation and protect the skin against free radicals.
  • Free from soap, sulphates, alcohol and added fragrance.

E45 Face Moisturiser 50mL ($14.99) 

  • Fast-absorbing and non-greasy facial moisturiser.
  • Provides long-lasting and effective all-day 24-hour hydration.
  • Dermatologically tested and specifically formulated for dry, sensitive and eczema-prone skin.
  • Enriched with antioxidant ingredients Vitamin E and Sweet Almond Oil to help calm irritation and protect skin against free radicals.
  • Contains Hyaluronic Acid and Polyglutamic Acid (which holds four times more moisture than
  • Hyaluronic Acid) to lock in moisture and help improve the skin’s natural barrier.