As Christmas approaches, Johnnie Walker is welcoming busy holiday shoppers to experience the Blue Room, a whisky tasting venue now open in Pitt Street Mall. This marks the first time a bar-style establishment has appeared in Sydney’s inner-city shopping area.
The Blue Room provides a break from the festive shopping chaos, offering Scotch enthusiasts, first-time tasters, and gift-buyers a relaxing space to sample Johnnie Walker’s extensive award-winning range, including the signature Johnnie Walker Blue Label.
Now open until 29 December, shoppers can trade their usual gift-shopping routine for a new tradition at the Ritual Bar, the ornate centrepiece of the Blue Room. Here, expert whisky connoisseurs will host guided tastings. After the tasting, guests can explore Johnnie Walker’s history, discover popular premium selections, including limited-edition and rare varieties like the Johnnie Walker Blue Label Lunar New Year Edition and the prestigious John Walker & Sons King George V.
Bottles can be purchased for personal enjoyment or as gifts. Additionally, specially designed glassware to enhance the whisky’s flavours and personalised engraving options will be available.
“We’re delighted to be swinging open the doors to a brand-new whisky experience for the first time in the heart of Sydney’s central shopping district,” said Melissa Barry, Marketing Manager for Johnnie Walker Australia.
“Beyond the invitation to dive deeper into the world of Johnnie Walker, the Blue Room is a space where shoppers can indulge in a moment of quiet luxury during the busy festive shopping season, conveniently enjoy a dram, or pick up a thoughtful last-minute gift for the Scotch lover in their life.”
A whisky heaven waiting to be discovered behind striking blue doors, the Johnnie Walker Blue Room is located at Shop 03G/5050 Pitt Street and is open now until Friday 29 December 2023.
Opening hours include:
- Monday – Wednesday, 9:30am to 7:00pm
- Thursday, 9:30am to 9:00pm
- Friday – Saturday, 9:30am to 7:00pm
- Sunday, 10:00am to 7:00pm
- Bookings for a tasting session at the Johnnie Walker Blue Room are now open for $20 per person.
- Find out more here.