With dry July about to kick off, it’s timely that Giesen Wines has just announced a new exciting product to hit the market in September – a zero per cent alcohol* Sparkling Brut. And we can confirm it’s pretty impressive. Crafted by a team of passionate winemakers, this sparkling wine is skillfully made from a blend of varieties using the finest New Zealand grapes. Whether you’re celebrating with friends or family, this light, playful, and aromatic sparkling is the perfect choice for those seeking an alcohol-free option.

The fruit used to create this effervescent, fruit-driven sparkling wine hails from the Waipara region in New Zealand’s South Island. Like all Giesen zero per cent wines, it begins as a full-strength wine and undergoes innovative spinning cone technology, which gently removes the alcohol at low temperatures, preserving the fruit’s inherent purity. And at just 14 calories per 100ml, it’s one of the lowest-calorie sparkling wines on the market. 

Characterised by zesty lemon, grapefruit, pear, and blossoms, this sparkling dances with playfulness, showcasing revitalising citrus and stonefruit flavours. It partners well with cheeseboards, desserts, or oysters. It also serves as a lovely welcome drink.  

The Sparkling Brut is the latest addition to the acclaimed Giesen zero per cent wine collection, which already features five other exceptional varieties: Sauvignon Blanc, Pinot Gris, Rosé, Merlot, and Riesling. The sparkling will be available in Australia and New Zealand from September 2023, priced at $19.99 RRP AUD (Hint: could be a good stocking filler for Christmas!)

Aussies embracing dry periods

A recent survey conducted by YouGov – carried out on behalf of Giesen Wines – shed light on the growing trend of alcohol moderation and the increasing popularity of non-alcoholic beverage options among Australian drinkers. 1,000 Australian adults were surveyed and the findings revealed 53 per cent of drinkers intend to cut back on their alcohol consumption. This included participating in a dry period, such as Dry July. 

Among Millennials (those born between 1981 and 1996), this figure rose to 70 per cent, indicating their higher inclination towards embracing a dry period. The survey also highlighted that Millennials, particularly males, are leading the way in adopting non-alcoholic beverage alternatives. A significant 88 per cent of Millennials have tried alternatives, including non-alcoholic wine, beer, spirits, and mocktails (75 per cent tried non-alcoholic wine specifically).

Millennial males stood out by not only being more likely to have tried non-alcoholic alternatives (89 per cent) but also consuming them more frequently compared to other demographic groups (56 per cent). Additionally, men were twice as likely as women to have increased their consumption of non-alcoholic alternatives in the past 12 months.

Another interesting finding revealed that almost one in three (31 per cent) Millennials reported drinking non-alcoholic alternatives on date nights, significantly higher than other generations. This indicates Millennials are more inclined to choose non-alcoholic options, even in social settings.

According to the study, Aussies who are content with their wellness goals are more inclined to engage in alcohol-free periods like Dry July, Sober October, or Feb Fast. The research revealed 60 per cent of satisfied individuals are likely to participate, whereas only 42 per cent of unsatisfied individuals are inclined to do so.

Duncan Shouler, Chief Winemaker, Giesen Wines says, “Thousands of Australians abstain from alcohol in July to raise money for charity and meet their wellness goals. We’re pleased our Giesen zero per cent range can offer consumers an alternative to alcohol that tastes great, is low in calories, and helps them consume alcohol more mindfully.”  

* Giesen 0% wine contains no more than 0.5% alc./vol